Most developers build a site, increase readership and then sell advertising space. Unless you own an ultra-premium geographic domain name like FrenchRiviera.com, in which case the brand alone is enough to set up meetings with some of the most exclusive potential advertisers in the region.
Toby Hardy bought FrenchRiviera.com in 2009 and, in partnership with Fred Mercaldo at CitiesPlanet.com, is turning it into the ultimate online destination for the rich and famous who visit cities such as Monte Carlo, Cannes and the like.
April 23, 2012 15
What are the first few things you do after you acquire the best domain name for any geographic city or area? That’s what I wanted to know when I decided to register for and attend the GeoPublishers.com Expo in Chicago, Illinios, which took place over the last two days.
Fred Mercaldo, president of GeoPublishers.com and publisher of over 60 geodomains including Scottsdale.com, did not disappoint with a comprehensive program including presentations from Ron Jackson, editor of DN Journal, Don Jones from NewOrleans.com, and the Castello Brothers (Michael and David) of CCIN.
October 2, 2011 27
If you are thinking about starting your own geo-domain property, you should take notes from one of the best in the industry, Michael Castello.
In this interview, Castello walks us through how he purchased PalmSprings.com; how he and his brother run their company, Castello Cities Internet Network; and how you too can build an advertising-based destination website. Many secrets to their success, as well as novel sales tactics, are revealed in this must-see show.
July 19, 2011 29
We all have a city that we are passionate about. Maybe you were born there, your favorite sports team plays there, or it’s your family’s annual vacation destination.
If you have a strong connection to a city, you may have thought about (or are now doing considering) purchasing the geographic domain name for that city.
This 20-minute tutorial by Internet entrepreneur Elliot Silver will guide you through the process of purchasing your first geo-domain. And Elliot is no stranger to geo-domains: he currently owns Burbank.com, Lowell.com and Newburyport.com.
April 19, 2011 23
In addition to owning what is now a portfolio of more than 5,000 — including 2,000 .us — domain names, Ron Jackson publishes the industry’s leading trade magazine, DN Journal. The online publication is a greater source of income for Ron than his domain name sales. Surprised? Watch this interview for many more insights you did not know about Ron and about domaining.
March 29, 2011 26
Raw Notes from DomainFest Global, February 1-3, 2011 DomainSherpa.com Exclusive Pictures from DomainFest Global, February 1-3, 2011 — You’re In there! Panel: Acquiring and Monetizing Traffic Using Local, Mobile, Social and Video Experts: Massimo Burgio, Branden Claisse, Bruce Crair, Richard Jalichandra, Andy Adkins Krumer (sp?, stand-in to panel) Moderator: Scott Morrow From the program: “Our [...]
February 2, 2011 0