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Video interviews, panel discussions, articles and Q&As featuring Founders.

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How a Premium Domain Name Can Boost an Already Successful Startup – With Jamie Siminoff

How a Premium Domain Name Can Boost an Already Successful Startup – With Jamie Siminoff

Jamie Siminoff launched DoorBot – a doorbell with security features – and had amazing success, pre-selling $250,000 worth of product on Kickstarter, selling millions of dollars of product after an appearance on “SharkTank,” and being recognized as one of Time magazine’s top 10 products of 2014.

But it wasn’t until he took a big risk and upgraded the DoorBot brand to Ring (and Ring.com) in 2014 that it all came together and sales really took off.

In this interview, Siminoff provides advice to other startup founders on the power of a great brand, tactics for negotiation, and how much to pay for a premium domain name.

More Interviews

Don’t Overpay for a Domain Name, Think Creatively! – With Zalmi Duchman

Don’t Overpay for a Domain Name, Think Creatively! – With Zalmi Duchman

Zalmi Duchman started his fresh, healthy meal delivery service in 2005 and after nine years sold it for $24 million and, in the process, he learned a valuable lesson about thinking creatively.

In this interview, Duchman shares how creative financing could have saved him about $50,000 – and what you can do to avoid overpaying for a domain name – as well as some of the tactics he used to achieve a phenomenal growth trajectory.

How a $675,000 Domain Name Took Teamwork.com to the Next Level – With Peter Coppinger

How a $675,000 Domain Name Took Teamwork.com to the Next Level – With Peter Coppinger

Put together a great team, build a world-class product, and your company can be successful even with a bad domain.

That’s what today’s entrepreneur and business leader learned when he and his co-founders started their SaaS project management business on the TeamworkPM.net domain name.

However, years later – with profits in the bank – they decided that the authority and trust afforded by a premium domain name was what they needed to take their business to the next level.

So they took a leap of faith and spent nearly all of their savings – $675,000 – to purchase the Teamwork.com domain name, which they believe has made all the difference in growing their business.

Learn how they negotiated the purchase – over the course of years – from an initial price tag of $20 million, how long it took to recoup their investment, and the growth rate they experienced after starting to use their new Teamwork.com domain name.

How a $30,000 Domain Helped Voices.com Grow to $15 Million in Revenue – With David Ciccerelli

How a $30,000 Domain Helped Voices.com Grow to $15 Million in Revenue – With David Ciccerelli

If you’re a startup entrepreneur wondering how a category-defining domain name can help your business grow, you need to watch this show with David Ciccerelli, co-founder and CEO of Voices.com.

In this show, Ciccerelli relates how he purchased Voices.com for only $5,000 cash up-front (using a credit card advance), and how the domain was instrumental in building the $15 million business that exists today – so you can see that even without extensive resources, a deal is possible for a great brand and domain name.

He also discusses one of the most important benefits of an exact-match domain – instant credibility with customers and media companies – as well as provides some fantastic candid business advice.

It’s a must-watch show for entrepreneurs.

How Mike Faith Creatively Purchased and Grew Headsets.com

How Mike Faith Creatively Purchased and Grew Headsets.com

Mike Faith founded a headset company and experienced explosive growth, selling $3 million in the first three years. Then he hit a bump in the road. To get the company back on a path of consistent growth, he raised money and acquired Headsets.com.

Learn how he creatively financed the domain name, what benefits it provided to his business, and how he made a generic word memorable.

One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

Owning the short, single-word, aspirational domain name Wish.co.uk allowed Richard Kernshaw and his business partner to “punch above their weight” – making connections, doing deals and selling more than $1 million in day experiences with a small team.

Recently, Kershaw acquired another domain name that will allow him to make big gains right from the get-go: Digital.com, which he purchased for $373,500 in public auction.

We catch up with this past Sherpa to find how his Wish.co.uk business has fared since his last interview in 2012, and to learn what he has planned for his new digital asset.

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month.

Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue.

How Examine.com Is Collating Scientific Research for Public Consumption – With Sol Orwell

How Examine.com Is Collating Scientific Research for Public Consumption – With Sol Orwell

According to Consumer Reports, “of the more than 54,000 dietary supplement products in the Natural Medicines Comprehensive Database, only about a third have some level of safety and effectiveness that is supported by scientific evidence. And close to 12 percent have been linked to safety concerns or problems with product quality.”

Learn why Sol Orwell, the founder of Examine.com, came out of retirement to educate people about the waste and issues associated with the $10+ billion dietary supplements industry; how he partnered for success; why he chose the brandable domain name Examine.com over exact-match domain names like Supplements.com; how he iteratively grew the business while updating their business model; and much more.

If you are or thinking about developing a Internet-based business, this is a must-watch interview.

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.

Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.

Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.

UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

Big companies like Amazon, Citigroup and Dell know the value of an exact match domain (EMD) – they own Diapers.com, Mortgage.com and CloudComputing.com, respectively. But smaller companies and upstarts can also benefit tremendously from EMDs.

That was the case with Marty Metro and UsedCardboardBoxes.com.

In this interview, Metro describes the two failed business models he went through before his current success, and how UsedCardboardBoxes.com grew and is now generating revenue that’s trending toward eight figures per year.

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