EMD Archive

Video interviews, panel discussions, articles and Q&As featuring EMD.

Latest Interview

How a $30,000 Domain Helped Voices.com Grow to $15 Million in Revenue – With David Ciccerelli

How a $30,000 Domain Helped Voices.com Grow to $15 Million in Revenue – With David Ciccerelli

If you’re a startup entrepreneur wondering how a category-defining domain name can help your business grow, you need to watch this show with David Ciccerelli, co-founder and CEO of Voices.com.

In this show, Ciccerelli relates how he purchased Voices.com for only $5,000 cash up-front (using a credit card advance), and how the domain was instrumental in building the $15 million business that exists today – so you can see that even without extensive resources, a deal is possible for a great brand and domain name.

He also discusses one of the most important benefits of an exact-match domain – instant credibility with customers and media companies – as well as provides some fantastic candid business advice.

It’s a must-watch show for entrepreneurs.

More Interviews

Billionaire Mark Cuban Buys Exact Match Domain (EMD) for Startup Venture

Billionaire Mark Cuban Buys Exact Match Domain (EMD) for Startup Venture

If billionaire entrepreneur Mark Cuban thinks exact-match domain names are worth investing in, shouldn’t you consider them for your business?

Today’s show features an excerpt from the wildly popular ABC television series Shark Tank, as well as commentary and lessons learned from DomainSherpa publisher Michael Cyger.

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

StockPhoto.com: Pre-paying $250,000 for a Lifetime of Customer Traffic – With Jon Yau

Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month.

Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue.

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

How an Exact-Match Domain Turned $60 Million into $100+ Million in 5 Months – With Shaun McGowan

Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.

Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.

Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.

The Gamer Who’s Going to Make Math Fun – With Bill Karamouzis

The Gamer Who’s Going to Make Math Fun – With Bill Karamouzis

Many entrepreneurs today grew up playing role-playing games. Gaming can teach you many things, including problem solving, how to look for clues, group dynamics – and game theory.

Equipped with such skills from his days gaming as a youth, Bill Karamouzis started, grew and sold three successful gaming companies. Today, he’s starting his fourth – TeachMe.com – and with two young daughters at home, he is shifting his focus from time-killing games to games aimed at making math skills fun and rewarding with MathGames.com.

The Secret of EMD: Exact Match Domains Revealed

The Secret of EMD: Exact Match Domains Revealed

Some people consider an exact-match domain (EMD) a thing of the past. Others think EMDs are still going strong.

As for me, I always look at the data to the find the answers.

In this comprehensive guide on EMDs, I show you that data and reveal everything you need to know about exact-match domain names.

UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

UsedCardboardBoxes.com: From Storefront Failure to Dot Com Success – With Marty Metro

Big companies like Amazon, Citigroup and Dell know the value of an exact match domain (EMD) – they own Diapers.com, Mortgage.com and CloudComputing.com, respectively. But smaller companies and upstarts can also benefit tremendously from EMDs.

That was the case with Marty Metro and UsedCardboardBoxes.com.

In this interview, Metro describes the two failed business models he went through before his current success, and how UsedCardboardBoxes.com grew and is now generating revenue that’s trending toward eight figures per year.

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