Development Archive

Video interviews, panel discussions, articles and Q&As featuring development.

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In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

The holy grail of owning a premium domain name is being able to sell an endless of supply of either email addresses or third-level domain names – in essence, acting like a domain name registry but without the regulatory burden.

But as Left of the Dot co-founder and CMO John Lyotier explains in this video, the task is a difficult one. His company has navigated this territory before, and he offers both insights and a better model for producing revenue.

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How MoneyCrashers.com Grew from 10K to 800K Monthly Readers – With Andrew Schrage

How MoneyCrashers.com Grew from 10K to 800K Monthly Readers – With Andrew Schrage

Andrew Schrage could have continued working 40 hours per week at the hedge fund that employed him after college and made a nice living doing so. Instead, he took control of his destiny and began working with a friend a few hours a night on a website that teaches personal finance.

Learn how the purchase of MoneyCrashers.com with about 10,000 monthly readers for a nominal financial amount grew over four years to what it is today – a site that serves 800,000 monthly readers and provides an income that rivals the founder’s prior salary at a hedge fund.

From Parked Page to Profitable Business in 3 Months – with Jennifer Manz

From Parked Page to Profitable Business in 3 Months – with Jennifer Manz

How do you take a domain name with a single parked page and turn it into a 10,000-page profitable, local online community guide in three months?

Jennifer Manz of Mannix Marketing shares the content and marketing strategies that made GlensFallsRegion.com – an $8 hand-registered domain name run by three full-time equivalent employees – profitable after only three months of operation.

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