Big companies like Amazon, Citigroup and Dell know the value of an exact match domain (EMD) – they own Diapers.com, Mortgage.com and CloudComputing.com, respectively. But smaller companies and upstarts can also benefit tremendously from EMDs.
That was the case with Marty Metro and UsedCardboardBoxes.com.
In this interview, Metro describes the two failed business models he went through before his current success, and how UsedCardboardBoxes.com grew and is now generating revenue that’s trending toward eight figures per year.
July 15, 2013