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Make a Wish.co.uk and Build a $1MM+ Business in Less Than 12 Months – With Richard Kershaw and Stephen Pavlovich

Make a Wish.co.uk and Build a $1MM+ Business in Less Than 12 Months – With Richard Kershaw and Stephen Pavlovich

When Richard Kershaw and Stephen Pavlovich bought the Wish.co.uk domain name in a Sedo auction for around $12,000, they knew it would be critical to the growth of their “day experience” e-commerce business (think Groupon without the expiration issue). In a mere 12 weeks, they had purchased the domain, developed a website, signed their first supplier and sold their first product.

Little did they know the domain name would allow them to “punch above their weight” and take on the big-box e-tailers, while still being small, nimble and flexible via a part-time contract staff. Press coverage of Wish.co.uk belies its size too, thanks in part to the company’s domain name and the PR agency it hired.

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