CCIN Archive

Video interviews, panel discussions, articles and Q&As featuring CCIN.

Latest Interview

The Tycoon of Geodomains – With Fred Mercaldo

The Tycoon of Geodomains – With Fred Mercaldo

Fred Mercaldo understands geographic domain names (geodomains) better than most other domain name investors. He has built multiple companies and platforms in the geodomain space, including a software company, a marketing services company and a call center.

In this show, Mercaldo describes his experiences building successful geodomain name properties and shares tactics others can use to develop geodomains profitably.

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Domain Development Is Where the Money Is…Usually – With Rob Monster

Domain Development Is Where the Money Is…Usually – With Rob Monster

As a degreed and lifelong student of economics, Rob Monster understands better than most the science of how wealth is produced, consumed and transferred. And he is making good use of that knowledge.

Monster draws from his experiences – both the victories and the disappointments – as he works to define a scalable domain development theory that will lead to consistent profits with domain names.

5 Huge Trends in GeoDomains Now

5 Huge Trends in GeoDomains Now

What are the first few things you do after you acquire the best domain name for any geographic city or area? That’s what I wanted to know when I decided to register for and attend the GeoPublishers.com Expo in Chicago, Illinios, which took place over the last two days.

Fred Mercaldo, president of GeoPublishers.com and publisher of over 60 geodomains including Scottsdale.com, did not disappoint with a comprehensive program including presentations from Ron Jackson, editor of DN Journal, Don Jones from NewOrleans.com, and the Castello Brothers (Michael and David) of CCIN.

How to Be a Rainmaker and Increase Sales – with David Castello

How to Be a Rainmaker and Increase Sales – with David Castello

People who consistently bring in new clients and revenue to their company are known as “rainmakers.” David Castello is one of those people. He increased revenue at PalmSprings.com from $300 in 1997 to $448,000 just one year later.

Listen to David Castello, co-founder and COO of Castello Cities Internet Network (CCIN), describe how he tested the geo-domain market, set ambitious goals for himself and his company, and achieved cash flow success with proven sales tactics that you can duplicate and use in your business today.

Unique Content and Category Killer Domain Names – with Michael Castello

Unique Content and Category Killer Domain Names – with Michael Castello

If you are thinking about starting your own geo-domain property, you should take notes from one of the best in the industry, Michael Castello.

In this interview, Castello walks us through how he purchased PalmSprings.com; how he and his brother run their company, Castello Cities Internet Network; and how you too can build an advertising-based destination website. Many secrets to their success, as well as novel sales tactics, are revealed in this must-see show.

Escrow.com for Domain Names
A Standard Value Proposition for the Domain Name Industry

A Standard Value Proposition for the Domain Name Industry

Domainers – individually and collectively – have to start thinking more strategically.

Until now, domainers have essentially been a rag-tag group of speculators – some more successful than others – who are largely focused on the one-off, tactical sale. As long as that mindset continues, we will be collectively responsible for ensuring that: a) outsiders’ perception of us remains poor, b) partnerships with major corporations are rare, and c) these asset prices never reach fair value.

Sales professionals understand that the best way to close a sale is to anticipate the buyer’s objections and make the pitch accordingly. In other words, they present the buyer with the product’s value proposition. This article suggests – and asks for feedback – on a standard value proposition for the domain name industry.

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