Brand GTLDs Archive

Video interviews, panel discussions, articles and Q&As featuring brand gTLDs.

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Brand gTLDs: Changing the Way Companies Engage with Customers on the Internet

Brand gTLDs: Changing the Way Companies Engage with Customers on the Internet

With the introduction of new gTLDs, brands will have to rethink their online strategy.

A domain name strategy is quickly becoming critical for any organization conducting business or wanting to engage customers online. Ignoring the profound impact of the rapid evolution of the Internet with respect to the introduction of new gTLDs could turn out to be a missed opportunity for a company to extend its brand deeper into the Internet.

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