How do you build a successful lead generation business to help the growing aging population in the United States?
Chris Rodde shares how he and his two co-founders, Jay Goldstein and Tom Blumer – who were all well versed in lead generation – took an idea and built it into a business that now generates millions in revenue.
In this interview, Rodde answers questions about building a senior-care lead generation business that can be applied to any other niche or market, including:
* How they verified the need for this lead generation business
* How they convinced 2,300 senior living communities to back them
* How to set a price per lead, how much per lead is generated, and how the quality of leads is preserved
June 11, 2012