When it comes to marketing, the two biggest problems that small business owners face are effective ad buying and maintaining a consistent effort. While it is easy to try a one-off marketing campaign, it can often lead to disappointment.
Enter Legal Brand Marketing: a national brand that generates local leads for DUI lawyers. In this interview, founder and CEO Braden Pollock describes how providing targeted leads, geographic area exclusivity, and coaching on turning hot leads into paying customers has allowed Legal Brand Marketing to build a niche lead generation empire in just eight years.
August 2, 2011