Domain Name Interviews

If you spend more than you make with your domain names, you’re doing it wrong. This category helps you figure out how best to monetize your domain name portfolio, whether it be parking, lead generation, ecommerce, blogging or some other form of full website development.

Latest Interview

From Brandable to Exact-Match Geo Domain Making $1.5M Per Year – With John Colascione

From Brandable to Exact-Match Geo Domain Making $1.5M Per Year – With John Colascione

John Colascione registered his first geographic domain name – LongIslandExchange.com – for only registration fee (about $10), and after years of hard work discovered the best way to make money in his specific geographic region.

With the success of that business model, he parlayed his readership and revenue into an ownership stake in LongIsland.com and now serves more than one million readers per month across his Long Island Media network. And in 2016, they’re on track to generate $1.5 million in revenue.

In this interview, we discuss his business model, how he structures advertising packages and his sales force, how he uses social media to his advantage, and advice he has for other geographic publishers.

More Interviews

The Evolution of The Grooming Network and Acquisition of Beard.com – With Luke Webster

The Evolution of The Grooming Network and Acquisition of Beard.com – With Luke Webster

The DomainSherpa audience often asks us to check in with past Sherpas to see how their business has fared since their interview. So that’s what we’re delivering today.

Luke Webster started his shaving business on a single, niche, exact-match domain name: VintageStraightRazor.com. But he executed day in and day out and reinvested profits. Today his venture, now called The Grooming Network, sells razors and blades of all types, soaps, brushes, cologne, and more.

We find out how his revenue has grown, what his vision is for the next few years, and how domain names, a “club” model and content marketing are going to play important roles in future growth.

Oh, and I ask Luke how much he paid for Beard.com and why he’s financing most of his high-value domain names. It’s a great show with a great entrepreneur.

Grow Your Business Using Content Marketing – With Joe Pulizzi

Grow Your Business Using Content Marketing – With Joe Pulizzi

On today’s DomainSherpa interview, we discuss content marketing with Joe Pulizzi, the person who coined the phrase and the world’s leading expert on the topic.

We also discuss why he passed up the opportunity to buy ContentMarketing.com, whether he regrets it, and what it would have taken to close a deal when it was offered to him.

It’s an interesting case study on pairing exact-match domain names with the best end user of the domain name.

The Riches Are in the (.Tickets) Niches – With Steve Machin and Gary Fisher

The Riches Are in the (.Tickets) Niches – With Steve Machin and Gary Fisher

Why sell millions of second-level domains when a mere 10,000 registrations can generate about $5 million in revenue?

That’s the tack B2B registry operator .Tickets took.

They know that businesses won’t think twice about paying $500 per domain if their main business is selling tickets to consumers. (Think massive industries like entertainment, transportation and sports.)

If you’re an entrepreneur contemplating launching a top-level domain in the next ICANN round, this episode is a must-watch. But be warned: to launch a new top-level domain, entrepreneurs must have a “high threshold for unpredictability.”

Everything You Need to Know About Domain Name Leasing (Including Example Agreement) – With Zak Muscovitch

Everything You Need to Know About Domain Name Leasing (Including Example Agreement) – With Zak Muscovitch

While domain name leasing is not as popular as a straight domain name sale, it’s happening more frequently every day.

In this interview, you’ll learn why a lease may help you sell a domain name, what provisions should be included in a domain name lease, and how to protect yourself (from both the lessee and lessor perspectives).

An example domain name lease, with legal considerations – compliments of Zak Muscovitch – is included as an educational reference.

What to Expect at NamesCon 2015 (Networking, Education, Offers on Domains) – With Jothan Frakes

What to Expect at NamesCon 2015 (Networking, Education, Offers on Domains) – With Jothan Frakes

Jothan Frakes, co-founder and content producer of the NamesCon domain name industry conference, joins Michael Cyger to discuss NamesCon 2015 taking place January 11-15 in Las Vegas, Nevada.

Why is this conference worth your time and money? How can you make money at the DomainSherpa Review, LIVE? Tune in to learn more.

One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

One-word Domain Names Mean Big Gains from the Get-go – With Richard Kershaw

Owning the short, single-word, aspirational domain name Wish.co.uk allowed Richard Kernshaw and his business partner to “punch above their weight” – making connections, doing deals and selling more than $1 million in day experiences with a small team.

Recently, Kershaw acquired another domain name that will allow him to make big gains right from the get-go: Digital.com, which he purchased for $373,500 in public auction.

We catch up with this past Sherpa to find how his Wish.co.uk business has fared since his last interview in 2012, and to learn what he has planned for his new digital asset.

PetPremium.com: From Lead Gen to Issuing Insurance Policies – With Frans van Hulle

PetPremium.com: From Lead Gen to Issuing Insurance Policies – With Frans van Hulle

Within the $140+ billion insurance industry, pet insurance’s share may seem paltry at $500 million. But the riches are often in the niches. That’s what PetPremium.com is banking on.

Started as a lead-generation website for insurance companies, PetPremium.com quickly morphed into a licensed insurance agency selling policies directly to U.S. consumers and earning more per customer than a mere lead-generation website can.

In this interview, you will learn how the company launched, made the transition to issuing policies and recovered from mistakes made along the way, as well as useful information about conversion rates, the monetary value of leads in the insurance industry and more.

In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

In Search of the Domain Name Holy Grail: Third-Level Domain Name Sales – With John Lyotier

The holy grail of owning a premium domain name is being able to sell an endless of supply of either email addresses or third-level domain names – in essence, acting like a domain name registry but without the regulatory burden.

But as Left of the Dot co-founder and CMO John Lyotier explains in this video, the task is a difficult one. His company has navigated this territory before, and he offers both insights and a better model for producing revenue.

Strategy, Marketing and Leadership Lessons for New gTLD Registries and Investors

Strategy, Marketing and Leadership Lessons for New gTLD Registries and Investors

Many believe the .CO registry is the “poster child” for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com.

With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with.

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