If you spend more than you make with your domain names, you’re doing it wrong. This category helps you figure out how best to monetize your domain name portfolio, whether it be parking, lead generation, ecommerce, blogging or some other form of full website development.
Ken Hansen was leading the .NYC top-level domain launch for Neustar. But an opportunity came up that he felt was even bigger than .NYC, one of the most anticipated new gTLDs pending launch.
In this interview you will learn about the mission of the Co.com registry, how the registry is operated, what their marketing plan and tactics include, how pricing will be structured in the land rush and general availability phases, and how they will grow registrations.
December 9, 2013 7
In this interview we hear about the history, current operations and future aspirations of a leading registry service provider: CentralNic.
Learn how the team at CentralNic can help run the domain name system of a new top-level domain, how they can assist in selling third-level domains, and how their distribution network can open up new opportunities for your registry.
In addition, CentralNic has raised 5 million pounds as a result of their listing on the London Stock Exchange, which will allow them to partner more closely with some of the hundreds of new top-level domains that are going to launch in the next couple of years.
November 25, 2013 8
Microsites used to be all the rage. Everyone had one, it was easy to rank on search engines, and website owners made lots of money from advertising.
But times change, Google continues to refine their ranking algorithm, and microsites are all but dead. Or are they?
Today’s guest has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.
November 18, 2013 17
Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.
Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.
Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.
November 11, 2013 26
Nokta Domains went from no domain name leases to earning as much from leasing as they do from domain name parking.
Merve Engin, manager of domain name leasing, joins us to share how Nokta generates leasing leads, what their pricing methodology is, how they encourage leasees to purchase the domain at the end of the term, and much more.
November 4, 2013 13
Offering third-level domains for sale and actually getting sales are two entirely different propositions.
Today’s guest, however, has sold hundreds of Africa.com third-level domains to large companies, including IBM, Starbucks, Twitter, Evian and Standard Bank.
In this interview, Ope Odusan openly shares how Africa.com has accomplished it and discusses prospects for future sales, especially with the impending launch of geographic top-level domains like .Africa, .Joburg, .CapeTown and .Durban.
October 28, 2013 13
How do you maximize the revenue you can generate from a website using lead generation and no Google AdSense?
That’s the question answered in this interview focused on the insurance, home security and new-car buying industries.
Also discussed is the development of BestQuotes.com, AutoComparison.com and PetPremium.com, including business results (the good and the bad) and lessons learned along the way.
September 16, 2013 24
Most domain name investors stick to buying and selling. When they do venture into development and monetization, sometimes they get burned.
That was the situation with Steven Newman and his $25,650 purchase of SportsPicks.com, a resource for sports betting information. But after a bad development start, Newman and his partner are now on the right path with a live website, a $1 million promotional challenge, a marketing program and revenue starting to come in.
Learn how SportsPicks.com is becoming an honest, trustworthy service provider in an industry that is often perceived as disreputable.
September 2, 2013 5
Medical marijuana is legal in 20 states, but recreational marijuana is legal in only two states so far…one of which is my home state of Washington.
Based purely on a clinical interest, I found an entrepreneur who has placed a bet on recreational marijuana domain names and has built a fledgling web development and marketing business around the cannabis industry in the states of Washington and Colorado.
In this interview we learn what he’s done, how he’s done it and how you might want to do the same in your state.
August 26, 2013 12
Many entrepreneurs today grew up playing role-playing games. Gaming can teach you many things, including problem solving, how to look for clues, group dynamics – and game theory.
Equipped with such skills from his days gaming as a youth, Bill Karamouzis started, grew and sold three successful gaming companies. Today, he’s starting his fourth – TeachMe.com – and with two young daughters at home, he is shifting his focus from time-killing games to games aimed at making math skills fun and rewarding with MathGames.com.
August 5, 2013 18