If you spend more than you make with your domain names, you’re doing it wrong. This category helps you figure out how best to monetize your domain name portfolio, whether it be parking, lead generation, ecommerce, blogging or some other form of full website development.
Many believe the .CO registry is the “poster child” for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com.
With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with.
February 17, 2014
In 2011, Luke Webster found an underserved niche in the $13 billion shaving industry: straight razors.
He imported razors and sold them online using his vast experience in search engine marketing. As sales grew, so did his venture. When Webster came on DomainSherpa in March 2013, he shared that his business was grossing six figures per month.
So when DomainSherpa produced the first domain name meetup in Seattle, DNSeattle, it was a no-brainer to invite Northern Idaho-based Webster to keynote on how he built a business on an exact-match domain name – including his experience and how his business has grown in the last year.
February 10, 2014
Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month.
Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue.
January 27, 2014
We all have domain names that are begging to be developed. Or an idea that we would love to test and see if potential customers like it enough that we can build a profitable business.
But what if we don’t want to design the user experience, hire a developer, build a website, sign up for hosting, or spend any money launching? Can it be done?
It can. And Raj Beri has returned to the show to tell us exactly how to do it. Listen in as Beri describes how to rapidly prototype and test a business idea, including with what industries or with what products or services, and how successful it can be.
January 13, 2014
.Club is targeting one million registrations by the end of Year 1, and five million registrations by the end of Year 5. And they have the focus, marketing plans and public relations in place to help achieve their goals.
In this interview, .Club CEO Colin Campbell and CMO Jeff Sass discuss the winning auction (in which they beat out Donuts and Merchant Law Group with a bid somewhere less than $5 million), their registry mission, potential customer base, customer adoption, marketing, availabilities phases, valuation of both their domains and .com equivalents (e.g., wine.club versus wineclub.com), and much more.
January 6, 2014
All domain name investors say their parking revenue has decreased over the past few years. Stop complaining and do something about it.
The last two weeks of the year are the perfect time to think strategically about building a business that creates cash flow in 2014.
The DomainSherpa editorial staff has selected seven interviews — our must-watch recommendations for entrepreneurs and wantrapreneurs.
December 23, 2013
According to Consumer Reports, “of the more than 54,000 dietary supplement products in the Natural Medicines Comprehensive Database, only about a third have some level of safety and effectiveness that is supported by scientific evidence. And close to 12 percent have been linked to safety concerns or problems with product quality.”
Learn why Sol Orwell, the founder of Examine.com, came out of retirement to educate people about the waste and issues associated with the $10+ billion dietary supplements industry; how he partnered for success; why he chose the brandable domain name Examine.com over exact-match domain names like Supplements.com; how he iteratively grew the business while updating their business model; and much more.
If you are or thinking about developing a Internet-based business, this is a must-watch interview.
December 16, 2013
Ken Hansen was leading the .NYC top-level domain launch for Neustar. But an opportunity came up that he felt was even bigger than .NYC, one of the most anticipated new gTLDs pending launch.
In this interview you will learn about the mission of the Co.com registry, how the registry is operated, what their marketing plan and tactics include, how pricing will be structured in the land rush and general availability phases, and how they will grow registrations.
December 9, 2013
In this interview we hear about the history, current operations and future aspirations of a leading registry service provider: CentralNic.
Learn how the team at CentralNic can help run the domain name system of a new top-level domain, how they can assist in selling third-level domains, and how their distribution network can open up new opportunities for your registry.
In addition, CentralNic has raised 5 million pounds as a result of their listing on the London Stock Exchange, which will allow them to partner more closely with some of the hundreds of new top-level domains that are going to launch in the next couple of years.
November 25, 2013
Microsites used to be all the rage. Everyone had one, it was easy to rank on search engines, and website owners made lots of money from advertising.
But times change, Google continues to refine their ranking algorithm, and microsites are all but dead. Or are they?
Today’s guest has made a career out of long-tail and traffic and continues to innovate. In this interview, we learn how he started, what used to work, and how today’s environment requires a much different strategy and set of tactics than just a year ago.
November 18, 2013