If you spend more than you make with your domain names, you’re doing it wrong. This category helps you figure out how best to monetize your domain name portfolio, whether it be parking, lead generation, ecommerce, blogging or some other form of full website development.
Owning the short, single-word, aspirational domain name Wish.co.uk allowed Richard Kernshaw and his business partner to “punch above their weight” – making connections, doing deals and selling more than $1 million in day experiences with a small team.
Recently, Kershaw acquired another domain name that will allow him to make big gains right from the get-go: Digital.com, which he purchased for $373,500 in public auction.
We catch up with this past Sherpa to find how his Wish.co.uk business has fared since his last interview in 2012, and to learn what he has planned for his new digital asset.
September 29, 2014
Within the $140+ billion insurance industry, pet insurance’s share may seem paltry at $500 million. But the riches are often in the niches. That’s what PetPremium.com is banking on.
Started as a lead-generation website for insurance companies, PetPremium.com quickly morphed into a licensed insurance agency selling policies directly to U.S. consumers and earning more per customer than a mere lead-generation website can.
In this interview, you will learn how the company launched, made the transition to issuing policies and recovered from mistakes made along the way, as well as useful information about conversion rates, the monetary value of leads in the insurance industry and more.
July 14, 2014
The holy grail of owning a premium domain name is being able to sell an endless of supply of either email addresses or third-level domain names – in essence, acting like a domain name registry but without the regulatory burden.
But as Left of the Dot co-founder and CMO John Lyotier explains in this video, the task is a difficult one. His company has navigated this territory before, and he offers both insights and a better model for producing revenue.
June 9, 2014
Many believe the .CO registry is the “poster child” for how a new top-level domain answers all the above questions and is succeeding in the minds of individuals, businesses and entrepreneurs. That makes the top-level domain a better investment than many, if not most, other top-level domains other than .com.
With new gTLDs going live every week for the upcoming couple of years, this interview contains critical information that both new registry operators and investors alike should familiarize themselves with.
February 17, 2014
In 2011, Luke Webster found an underserved niche in the $13 billion shaving industry: straight razors.
He imported razors and sold them online using his vast experience in search engine marketing. As sales grew, so did his venture. When Webster came on DomainSherpa in March 2013, he shared that his business was grossing six figures per month.
So when DomainSherpa produced the first domain name meetup in Seattle, DNSeattle, it was a no-brainer to invite Northern Idaho-based Webster to keynote on how he built a business on an exact-match domain name – including his experience and how his business has grown in the last year.
February 10, 2014
Instead of hand registering a $9 brandable domain name like ShutterStock.com or iStockPhoto.com and paying for CPC marketing forever, Jon Yau plunked down $250,000 of his family’s savings to purchase StockPhoto.com – a domain name with 50,000 worldwide exact-match searches per month.
Yau considers this investment a “pre-payment” for the endless stream of potential customers that visit his website daily through direct navigation. And with plans to continue to grow his photography database, he expects only to increase his customer conversion rate and revenue.
January 27, 2014
We all have domain names that are begging to be developed. Or an idea that we would love to test and see if potential customers like it enough that we can build a profitable business.
But what if we don’t want to design the user experience, hire a developer, build a website, sign up for hosting, or spend any money launching? Can it be done?
It can. And Raj Beri has returned to the show to tell us exactly how to do it. Listen in as Beri describes how to rapidly prototype and test a business idea, including with what industries or with what products or services, and how successful it can be.
January 13, 2014
.Club is targeting one million registrations by the end of Year 1, and five million registrations by the end of Year 5. And they have the focus, marketing plans and public relations in place to help achieve their goals.
In this interview, .Club CEO Colin Campbell and CMO Jeff Sass discuss the winning auction (in which they beat out Donuts and Merchant Law Group with a bid somewhere less than $5 million), their registry mission, potential customer base, customer adoption, marketing, availabilities phases, valuation of both their domains and .com equivalents (e.g., wine.club versus wineclub.com), and much more.
January 6, 2014
All domain name investors say their parking revenue has decreased over the past few years. Stop complaining and do something about it.
The last two weeks of the year are the perfect time to think strategically about building a business that creates cash flow in 2014.
The DomainSherpa editorial staff has selected seven interviews — our must-watch recommendations for entrepreneurs and wantrapreneurs.
December 23, 2013
According to Consumer Reports, “of the more than 54,000 dietary supplement products in the Natural Medicines Comprehensive Database, only about a third have some level of safety and effectiveness that is supported by scientific evidence. And close to 12 percent have been linked to safety concerns or problems with product quality.”
Learn why Sol Orwell, the founder of Examine.com, came out of retirement to educate people about the waste and issues associated with the $10+ billion dietary supplements industry; how he partnered for success; why he chose the brandable domain name Examine.com over exact-match domain names like Supplements.com; how he iteratively grew the business while updating their business model; and much more.
If you are or thinking about developing a Internet-based business, this is a must-watch interview.
December 16, 2013