John Ferber wrote an affiliate-tracking software program in 1997. His brother, Scott Ferber, drew a picture of how that software could be used online to pair corporate advertisers and website publishers.
"The chart that my brother drew to get me to give him 50% of the company." - John Ferber (30:00)
Together, based on John’s software and Scott’s drawing, the Ferber brothers built the largest ad network based on an at-the-time new concept of cost-per-click advertising. When they sold the company to AOL/Time Warner in 2004, Advertising.com reached 90 percent of people on the Internet, an average of 20 times per day.
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About John Ferber
John Ferber is chairman and co-founder of Domain Holdings, a technology company focused on maximizing domain name portfolio value by creating development, management and monetization solutions.
John, along with his brother Scott, co-founded Advertising.com in late 1998 and sold to AOL/Time Warner in 2004. John also participated in ABC’s TV series “Secret Millionaire” in 2011, helping unsung heroes in the Skid Row area of Los Angeles make a difference in their community.
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Sponsors of This Interview
DomainTools is the recognized leader in domain name intelligence, providing a powerful set of research and monitoring tools built on the industry’s freshest data. DomainTools offers the most comprehensive collection of domain name ownership records in the world. Over 1 million members rely on DomainTools to protect and grow the value of their web sites, their domain names and their intellectual property on a daily basis.
David E. Weslow, Attorney at Law provides legal representation for clients ranging from individuals to Fortune 500 companies in relation to domain name transactions and disputes, trademark and copyright claims, and web hosting and content liability issues. A former software and web developer, he regularly assists clients with cutting-edge issues involving law and technology.
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John Ferber Interview Raw (Non-Edited) Transcript
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