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There’s an old real estate joke that many people recite: What are the three most important factors of real estate?
Remember, you can always change the structure, the finishes (moldings, etc.), the layout, and even put in a pool or other features, but you cannot move it. It’s attached to the land. The same is true for domain names. Limos.com will always be worth more than limo-search.com or limosinesonline.com because of it’s location.