When you’re interested in buying a domain name or domain name portfolio, start here. This category includes information on how to find, value, negotiate, close and fund a domain name purchase.
Past DomainSherpa interviews have highlighted the power of exact-match domain names (EMDs) to instantly create business credibility, increase organic rankings in search engine results, and generate type-in traffic by potential customers.
Today’s interview offers proof that EMDs can also assist in increasing the click-through rate of advertising on search engines like Google’s AdWords platform, decrease the amount per click spent on advertising by 35 percent, and increase the conversion rate of clicks to actual customers by 30 percent.
Those are big benefits in themselves, but the final proof is that – while holding all other factors constant – a change in business and domain name from brandable Beep.com.au to exact-match CarLoans.com.au produced a 66 percent increase in sales turnover, driving their business from a $60 million company to $100 million in only five months.
November 11, 2013 26
As of August 28, 2013, the new Google Keyword Planner replaces the Google Adwords Keyword Tool. It’s supposed to be an improvement, but most people don’t like change.
This DomainSherpa tutorial walks you through the new Google Keyword Planner, shows you how to find most of the same information as the Google Adwords Keyword Tool provided, and what the differences are between the two.
This tutorial also shows you how to use the Google Keyword Planner tool for SEO and domain name purposes.
October 21, 2013 19
Most investors in the domain name industry would be nervous to invest $185,000 in a single premium domain name.
But on today’s show we interview a 27-year-old entrepreneur who invested $185,000 not once, but three times this year, spending a total of over half a million dollars in application fees alone to register new top level domains.
This is the story of how a domain name investor built a registrar and is launching at least two (possibly three) registries.
October 7, 2013 32
In real estate, the stock market or domain name investing, it’s an oft-stated business rule that you make your money on the buy, not the sell.
But how do you make sure you’re value investing like Warren Buffett in the domain name industry? What do top domain name brokers look for when buying domain names for their own personal investment portfolio?
Today’s interview answers those questions and more. Warning: this is a long show, but it’s well worth your time as there are nuggets of gold around finding generic premium domains, contacting hard-to-locate registrants, making offers and a new reverse auction sales platform that’s offering some great buying opportunities. Real buy and sell information, including pricing, is discussed.
September 23, 2013 10
When domain names expire and are dropped, you can register them for about $10 (the registration fee). However, if someone else wants it, they’re likely to do the same thing with an automated service called a domain name backorder service.
Here’s a comprehensive list of domain name backorder services for you to investigate.
September 8, 2013 5
Want 5 Experts to Review Your Domain Name Portfolio?
In each DomainSherpa Review, selected experts review a domain name portfolio and openly share their insights into the value of the portfolio – including which domains are worth holding on to and which are junk to be dumped.
August 25, 2013 Comments Off
In today’s interview, Aron Meystedt describes valuation ranges not only for two- and three-letter domain names (e.g., AA.com, BN.com), but also for two- and three-number domain names (e.g., 16.com, 144.com).
While DJI.com sold for $300,000 and 114.com sold for $2.1 million, both in July 2013, one is likely an outlier. Find out which in this interview.
Also in this interview is an opportunity to sell LL.com, LLL.com, NN.com and NNN.com domain names through Heritage Auctions to their 800,000 registered users.
August 19, 2013 23
Some people consider an exact-match domain (EMD) a thing of the past. Others think EMDs are still going strong.
As for me, I always look at the data to the find the answers.
In this comprehensive guide on EMDs, I show you that data and reveal everything you need to know about exact-match domain names.
July 22, 2013 87
My family is going to be doing a little traveling this summer, so I’ve decided to take the month of June off from recording new interviews. It’s a first for me to take that much time off, and I may decide later that I’m stir crazy – but we’ll see.
As you prepare for your summer vacations and staycations, whether they are in June, July or August, I wanted to provide you with a list of some of the most useful and popular interviews from the past two years of 118 recorded interviews and tutorials.
June 3, 2013 8
Worldwide, there are about 150 million new businesses being started up each year.
With some startups being funded to grow as quickly as possible, many are interested in purchasing killer domain names so they can create a memorable brand. Noted venture capitalist Fred Wilson of Union Square Ventures suggests to start-ups he invests in that they allocate $50,000 to buy a good domain name.
Is spending tens of thousands of dollars a smart investment for startups? That’s the question we’re going to answer on today’s show.
May 20, 2013 13